Soot and ashes. 17. These are a few of my favorite things. Who is the man at the back of the screen? More than a fable? Deal out your green. THE Lex DeVille, little insane. Have to be crazy to change your whole name. D’s in the details, that’s what they say. That didn’t rhyme. “Why did he stray?” Pulse in my words, nothing is gray. Brand bleeding out, fading away. No time to waste, not one single day. Deceptively dangerous like Hannah Mckay. Poison your water, deadly nightshade. Please call a doctor (or start to pray). Your only hope, might wanna stay. I will poke holes in your broken airway. Make your words flow, red cabaret. Poet of copy, you will obey. Got my permission, said it’s okay. You need a Savior then call me today.

Meet The Devil’s Pen

I am not a copywriter and that’s exactly why people like my style. I’m an entrepreneur that launched his first business in 2007. Quit a job in hard collections to sell portraits made from LEGO. A few years deep, I discovered Amazon’s Kindle service and became a writer. I knew jack shit about writing, so I studied English, romance, daytime soaps, and lyrics. A month or two later, I’d sold enough wolf porn ebooks to upgrade. So I launched a software publishing biz. It was my first SaaS and it bombed.

Enter Copywriting

After landing on my ass, I felt kind of lost. Thankfully, my mentor saw a path forward. He looked at my training in psychology, NLP, hypnotherapy, and writing and said, “you’d be a great copywriter.”

I said, “f*ck it, why not?” 

Within a week, I closed $300. By week two, I made $1,000. By the end of the first month, I’d made over $4,000 to kickstart my copywriting career.

What’s weird is I didn’t study the *greats.* I was halfway through Ca$hvertising when I earned my first sale. From there, I learned copywriting and funnel marketing in the trenches. Every new client was a lesson in the school of hard knocks. 

I dunno why they like me so much, but my words pull influencers like addicts to gutter crack. One of ’em hired me as lead copywriter/copy coach and put me through some of the most expensive training anywhere. That evolved my writing like Darwin in the Matrix. Now my sales pages hit 6-figures… sometimes overnight.

“Now my sales pages hit 6-figures, sometimes overnight.”

Fast Forward…

In 2023, I still write copy. I work with popular people and big companies – celebrities, influencers, and international retail brands. I’ve studied SOME of the “greats,” earned Bachelor’s and Master’s Degrees in Psychology, became an NLP Master Practitioner and Hypnotherapist. I grew as an influencer with nearly 15,000 YouTube subscribers and over 14,000 students.

My copywriting has led to 100’s of millions in sales for my clients, and has changed thousands of lives… If that’s what you’re looking for, book a consult and let’s see how I can help you.

  • Sales Pages that Generated 6-Figures Under 48 Hours
  • Lead Copywriter for Celebrity Influencers
  • Lead Copywriter for High-Ticket Funnel Marketing Agencies
  • Bachelor's & Master's Degrees in Psychology
  • PhD Social Psychology Student
  • Copywriting Coach with Over 14,000 Students
  • Certified NLP Master Practitioner
  • Certified Hypnotherapist
  • U.S. Army Veteran (Logistics/Paratrooper)
  • U.S. Army National Guard Veteran (Logistics/Engineer)
  • Sold My Own High-Ticket Courses at $2,500 to $5,000
  • But most importantly, I'm just a regular guy

*Special Lex Note*

God stitched creativity into my DNA (too bad he forgot the grammarses). You know what? I failed English twice in high school. Now I write for celebrities, influencers, political action committees, and hundred-million-dollar brands. I’ve got tens of thousands of students and tens of thousands of YouTube subscribers. Now millions of people have read my words. Millions have scrambled their brains into breakfast turning metaphor to meaning, seeking secrets in my tales. But am I just some psycho lobbing thought bombs into inboxes? Hard to say. All I know is if you throw enough stuff at the wall, something always stains.

Some part of you wants to smash that hire button right now. Another part worries I’ll be *too much* for your people. Still, another part wonders, what hire button? It’s worth remembering that my website is my website. It’s supposed to be my voice, my thoughts, my words. Your website is all those things for you (and by you I mean your brand).

You know what’s funny? Ha! That is funny! Sorry… Sometimes I forget who I’m talking to. Your brand. Your voice. Your style. My words. Blah blah. If you want bland copy, drop 20 bucks on GPT4. It’s better than most freelancers (not me, but most). If you want your words to pull “oohs” and “ahhs” like wonder sand, if you want people drunk on your ideas and offers like they drink the pain away most nights, we should talk. Jesus said it’s the sick who need a doctor, not the healthy. The sick, dying, and in the case of your copy, the dead who need help. In the context of this website, I’m Jesus. All you gotta do is trust me.