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Need an Email Copywriter?
Email is like dating.
It sucks, but it’s how you get paid. LAID, I meant laid, officer. Don’t arrest me.
Email is hard. Some people’d rather douse you in gasoline, light a match than read a line. Or you got warmmies who raised their hand, but when you offer the thing they joined for, they tell you to f*ck off. But if you could just break through somehow, if you could just reach them, there’s a pot of gold waiting for you on the other side. So…how?
Secret of Email Cow
What do cows have to do with conversions?
Tell you in a minute, first here’s some things to know:
Jabs + Openers
The first rule of email fight club is get ’em to open your email.
Pick-Up Lines
In 11 words (or less) they choose to keep reading or give you theππ½
Word Seduction
Make it past that, we HODL for the click. Make sense?
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I got exactly 50X ROI the last time I hired Lex.
The Psychology of Email, Matters
Why send 100 emails for 3 responses when you could
get 10, 20, 50 or more?
Every day I get 20+ cold emails. They all say the same thing.
“Hi Lex,
I came across your content and really liked what you said. I think you’d be a perfect fit for our services and so I’d love to hop on a quick call and blahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh…
Not today. Not tomorrow.
NOT EVER YOU LYING SACK OF SHIT!
That’s my actual response right before I chuck my phone at the wall.
Facts
β If I don’t open your email, you got the wrong subject line.
β If I don’t read your email, your first sentence is jacked.
β If I don’t read to the end, you didn’t treat me like a human.
β If I don’t respond, you blew the CTA (or something else).
Meet The Devil’s Pen
Hey there, I’m Lex DeVille, the reason people say, “…and the rich get richer.” You’ll find my words behind multi-million-dollar email campaigns for some of the hottest brands on the planet.
Celebrities, influencers, international businesses, they all come to me to help them sell products, services, and ideas. Most of the time, I do good enough to keep ’em coming back for more.
If you play your cards right, I might help you too.
Help Me With What?
Help you stop sending trash mail like this…
Subject: Mobile App Development Service
Hi There
Hope everything is awesome with you!
My name isΒ Sachin, and I am a Professional IOS & Android Apps developer with 7+ years’ experience. Do you need a great App adjusted or built from scratch?
We develop any kind of mobile apps – food ordering, delivery, fitness, taxi booking, educational, shopping, etc.
If you are interested Please share your contact details like Whatsapp / Skype.
Thanks, Regards,
Sachin
β I don’t need mobile app development, so…delete.
β There’s a grammar error in the greeting. You don’t pay attention to detail.
β You don’t give a shit if everything is awesome for me!
β I don’t care who you are.
β I don’t care about your experience.
β You shared no credibility. Zero results.Β
β God no I’m not sending you my Whatsapp or Skype is this the fucking dark ages?
β Grammar errors in sign off.
And this…
Subject: Introducing AltCap Solutions: Premium Appointment Setting
Hi Lex,
I hope this note finds you thriving in your consulting endeavors. As a fellow entrepreneur, I know how critical it is to find quality clients to grow your revenues.
I’d like to introduce you to AltCap Solutions. We’re a leading referral program that helps consultants and experts land more projects and clients. We can help you save time on sales and prospecting so you can focus on what you do bestβprovide value to your clients.
We have a small business network that genuinely needs consultants’ expertise in marketing, consulting, recruiting, finance, and IT.
When, in the next few days (tomorrow?) would you be available to discuss how we can partner?
—–
Stephanie
β Don’t need premium appointment setting. Delete.
β Good job, you added my name.
β Don’t care what you “hope.”
β I’m not a “consultant.”
β I talk about profit, not revenues, so your words don’t speak to me.
β Don’t care what you’d like. What even is a “leading referral program”?
β So you claim to do the same thing the last 50 people claimed (without evidence).
β When am I available? Try in the next life, or when you pull your head out of your ass.
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Lex is a phenomenal writer! He helped re-craft a script for one of my main marketing videos. He gave it an edge I never would have been able to do alone. Now I use that video as my primary marketing tool and I couldn’t be happier. I’ve recommended Lex to several friends and colleagues. If / when I need a writer, Lex will be the first person I turn to.
Look, it’s like this…
I write emails that don’t suck so people open, read, and respond.
β Cold Emails
β Warm Emails
β Webinar Emails
β Ecommerce Emails
β Re-engagement
β Product Launch
β Story Mailers
β Abandon Cart
β Testimonial Mailers
β Credibility Mailers
β Press Emails
β Relationship Building
Make sense?
Good.
Now, Back to Email Cow
What do cows have to do with conversions?
Absolutely nothing, but you’re still here and that’s the point.
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It’s all gonna be okay now, Lex is here.
Go ahead and click.
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Amazing copywriting work. Exactly what I asked for and in a very short amount of time. Wrote in the exact tone my audience will respond to and hit all the goals I had set. Super pleased with this. Thanks Lex
Lex has been wonderful! We hired him to help create…content for our company — and are really impressed w/ how much time and effort he put into understanding our brand. He’s mindful of making content that both resonates w/ customers and pushes conversions.
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I have hired Lex for all of my content marketing needs. He has an amazing flair for words. I have received positive feedback from clients that my marketing content is creative and unique. I highly recommend using Lex for your business.